Meet the Team
Behind Instinct
Welcome to Instinct
Thanks for finding us. I'm Caleb, captain of this ship and practicing emergency veterinarian.
A few years ago, I wrote an article about frustrations with the state of veterinary software. In 2017, our friendly group of technology and veterinary experts came together and decided to do something about it.
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You may not know our team yet, but you already know our work. We're industry experts with decades of combined experience practicing, leading, advising, and building veterinary centers and point-of-care tools.
Dr. Caleb
Founder/CEO
& ER Veterinarian
Instinct is majority-backed by veterinarians, including many of the industry's leading specialists you know and trust. As a company, we're driven by one principle: we care. We care about our team. We care about our work. We care about our customers. And we care about the patients and clients that Instinct impacts.
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As for our products: they're different. Medical software is no longer just a business application — it's a set of critical tools we use to care for our patients, on par with the stethoscope, and we believe it's time to design them that way.
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That's why we study, test, refine, and obsess over everything we build. We live with the tools we develop when we're in practice ourselves. And we're just getting started. Over time, Instinct will constantly improve and grow, helping you solve related practice challenges with thoughtfully designed solutions.
We hope you'll join us.
Our Team Rocks.
Happy teams build better products
We're so proud of our team and everything we've built together—especially the positive, caring culture that's infused into every feature we release. It's an honor to be recognized repeatedly among Fortune's Best Small and Medium Workplaces and to be certified as a Great Place to Work.
We've Done This Before.
The Instinct team has years of animal health experience. We helped develop well-known tools like Plumb's Veterinary Drugs, VMD Technology, and cliniciansbrief.com.
